Evansville, IN (June 2, 2021) Bear Archery, legendary manufacturer of all thing’s archery has announced the details for a very special giveaway with industry icon Fred Eichler. One lucky winner will receive the pinnacle of new traditional bows for 2021, a Launch Edition Mag Riser Take-Down bow personally signed by Fred Eichler. In traditional Bear fashion, the grand prize gets even better. Not only does the special recurve sport Fred Eichler’s signature, but the bow just happens to be serial number 1 of only 50 Launch Edition Mag Risers produced in Bear’s Gainesville, Florida facility.

Bear re-introduced the Mag Riser into its lineup last fall for the first time since the 1970’s. The new Mag Riser features an aluminum handle with the revolutionary Take-Down latch system patented by Fred Bear more than 40 years ago. The 2021 Mag Riser is currently only available as a right-hand A-riser with the choice of either #1 or #3 limbs.

“The Mag Riser has been my favorite new bow to come out of the 2021 lineup,” said Fred Eichler. “It utilizes the iconic latch system first introduced by Fred Bear for easy transportation and looks incredible in the optional Fred Bear camouflage finish.”

The limited run of Launch Edition Mag Risers were the first 50 bows to come off the Gainesville production line. The bow sports a Launch Edition exclusive satin black riser with black latches and a gold Bear Archery medallion. It comes complete with a set of #3 45lb curly maple, clear glass limbs with laminated black tips and a signature Take-Down traditional bow string. To further enhance the exclusivity of the bow, each of the 50 Launch Editions produced include an embroidered, number-matching soft carrying case.

“The Mag Riser is one of the best-selling models ever introduced by Bear Archery.” said Jon Lene, General Manager of Bear Archery. “Serial Number 1 of this iconic rebirth demanded special attention. The idea to have Fred Eichler sign the bow for a giveaway was a no-brainer.”

Individuals looking for a chance to own the Fred Eichler signed Launch Edition can enter for their chance to win by completing a number of tasks that can be found by visiting https://gleam.io/rsJkK/bear-archery-mag-riser-launch-edition-giveaway. All participants earn coveted extra entries by referring their friends and family to enter the giveaway. The giveaway will start June 2, 2021 and run through June 30, 2021. The winner will be announced on Bear Archery and Fred Eichler’s social pages July 6, 2021.

To learn more about Bear Archery and the full lineup of 2021 bows and accessories, visit BearArchery.com. Details about future giveaways and product launches can be found on Bear Archery’s Facebook and Instagram pages.


About Bear Archery®

Founded by the iconic father of modern archery, Fred Bear, in 1933 with the intention of bringing archery to the masses, Bear Archery® continues to produce legendary bows with the same focus on reliability and technology while maintaining its rich heritage of innovative leadership, quality products, and family values. Bear Archery is a division of Escalade Sports. For information on Bear Archery, its products, brands, instruction manuals, retailers, warranty, replacement parts, or customer service, please call 1-800-694-9494 or visit www.beararchery.com.



Headquartered in Evansville, IN, Escalade Sports is a global manufacturer and distributor of sports and outdoor recreational equipment.  Leaders in their respective categories, Escalade Sports’ brands include Bear® Archery and Trophy Ridge® archery accessories; STIGA® and Ping-Pong® table tennis, Accudart® and Unicorn® darting, Onix® pickleball equipment; Triumph SportsTM indoor and outdoor games, GoalrillaTM and Goalsetter® residential in-ground basketball systems, Goaliath® and Silverback® residential in-ground and portable basketball goals; the STEP® fitness products, LifelineTM personal fitness, Woodplay® premium playsets, and Cue & Case® specialty billiard accessories. Escalade Sports’ products are available at sporting goods dealers and independent retailers nationwide.  For more information on Escalade Sports, its brands, instruction manuals, retailers, warranty, replacement parts or customer service, please call 1-888-784-4288 or visit www.escaladesports.com.