Evansville, IN (January 4, 2020) — Bear Archery brands, like many others, experienced a record year in 2020. After a terrific new product launch in September and an exceptional fourth quarter to end the year, the brands are coming out swinging in 2021 with an impressive list of industry partners for the upcoming season. The iconic family of brands consisting of Bear Archery, Trophy Ridge, SIK Broadheads, and Cajun Bowfishing have strategically entered into agreements with names that have dominated the industry while educating, encouraging, and supporting archers everywhere.

The Bear brands lineup for 2021 consists of well-known archers like the Eichlers, The Hunting Public, Pursue the Wild, Bone Maniacs, Raised Hunting, Hardcore Pursuit, Identical Draw, Total Archery Challenge, and Swindell Speedlab. The majority of Bear’s partners for 2021 have been with the family of brands for several years. However, new for 2021 are big moves like Fred Eichler, the Total Archery Challenge, Pursue the Wild, and Bone Maniacs.

“We are thrilled to extend our partnership with all of these names in 2021,” said Jon Lene, Bear Archery’s General Manager. “Our team is excited to continue working with these groups that have not only helped elevate the archery industry as a whole, but the Bear brands specifically. The names we’ve partnered with have formed a dynamic team with one goal; to inspire and educate archers everywhere, just as Fred Bear set out to do more than 85 years ago. Our brands look forward to continued momentum with these partners and anticipate another year of major growth with their support.”

Bear’s impressive list of partners for 2021 will represent the Bear Archery brands that most closely tie into each group’s existing story and audience. The Bear team has tactically selected this list of partners as they represent all of the industry – from Midwest whitetail hunting to western big game, the names will have every corner of the industry covered with premium content for all of 2021. The names have a combined audience of 2 million-plus outdoorsmen and women on social media and receive hundreds of millions of views between YouTube and TV series on The Sportsman and Outdoor Channel each year.

Additional details on each of the 2021 partners can be found on Bear’s website. For information specifically on the Bear Archery family of brands, please visit https://beararchery.com/.

About Bear Archery®

Founded by the iconic father of modern archery, Fred Bear, in 1933 with the intention of bringing archery to the masses, Bear Archery® continues to produce legendary bows with the same focus on reliability and technology while maintaining its rich heritage of innovative leadership, quality products, and family values. Bear Archery is a division of Escalade Sports. For information on Bear Archery, its products, brands, instruction manuals, retailers, warranty, replacement parts, or customer service, please call 1-800-694-9494 or visit www.beararchery.com.


Headquartered in Evansville, IN, Escalade Sports is a global manufacturer and distributor of sports and outdoor recreational equipment. Leaders in their respective categories, Escalade Sports’ brands include Bear® Archery and Trophy Ridge® archery accessories; STIGA® and Ping-Pong® table tennis, Accudart® and Unicorn® darting, Onix® pickleball equipment; Triumph SportsTM indoor and outdoor games, GoalrillaTM and Goalsetter® residential in-ground basketball systems, Goaliath® and Silverback® residential in-ground and portable basketball goals; the STEP® fitness products, LifelineTM personal fitness, Woodplay® premium playsets, and Cue & Case® specialty billiard accessories. Escalade Sports’ products are available at sporting goods dealers and independent retailers nationwide. For more information on Escalade Sports, its brands, instruction manuals, retailers, warranty, replacement parts or customer service, please call 1-888-784-4288 or visit www.escaladesports.com.